Brand foundations
An agreed visual direction, core colours, typography and logo applications that make the business recognisable.
Founding case study
Turning one broad idea into a clear creative system.
This founding case study follows the products created for Second Story Studio itself: identity, presentations, project material, branded items and the website that connects them.
The starting point
A wide offer needed one recognisable customer experience.
Second Story Studio covers several creative capabilities, but customers should never feel that they have arrived at unrelated companies. The Studio identity leads and the four Corners provide clear ways into it.
The same principle applies to customer work: establish the story and purpose first, then make only the presentation, print, digital or physical items that help it work.
What a customer can receive
One focused item or a connected creative package.
Every project is shaped around what the customer actually needs. It can begin with one item or connect several deliverables.
Print & promotion
Customer-ready flyers, leaflets, brochures, posters and banners designed to work as one family.
Website & digital
A right-sized website, presentations and reusable social material that carry the same message online.
Product & packaging direction
Branded product and packaging visuals that show placement and range before production choices are confirmed.
The final scope, formats, editable files, production requirements and ongoing support are agreed before work begins.
The work in use
Produced assets carrying one clear identity.
These are genuine Second Story Studio brand, launch and template assets. Slide across the collection and select any image to view it larger.
What could your project include?
Start with one need. Build only the material that helps it work.
Develop one focused design item or connect your brand, print, website, social content and product visuals into one consistent customer experience.
Discuss what you need